Bug! Real Estate
identity refresh / stationery / interior space
Bug was created in an effort to shake up the traditional old school approach to selling real estate. They needed a playful and approachable brand language that would signal this new approach to the public. The ladybug branding element was sometimes used overtly as on the cars and stationery, and sometimes referred to obliquely, as in the interior of their office space, where color and form are the only reference points.