The San Francisco Zoo needed a new identity and signage system, which had to reflect the zoo’s distinctive qualities. The solution was inspired by the majestic cypress trees that tower over the zoo’s wildlife, a landscape unique to the city. The signage system extended the graphic language established by the identity: silhouetted animal forms and strong typography. The forms were built using materials like wood, steel and concrete that are able to withstand, and beautifully age within the harsh seaside environment.


Model below for a suggested Monument Sign