At the Haas School of Business in UC Berkeley, every year the MBA students hold a retreat to bond and envision future trends. This though experiment allows them to develop business plans that would help companies thrive under those conditions. For the 2018 event—which imagined the world a decade later—a series of animations were projected in the space to set the stage and give the gathering a sense of what the future might feel like.

In prior iterations of the event, an identity and visual system were established for the facilitation tools used at the retreat, as well as individual illustrations that helped envision and discuss each of the hypothetical scenarios.

weinnovate
haas-papers-3
haas-papers-2-1
haas-papers
Print
Print
Print
Print
Print
Print
Print
Print
Print
Print
Print
Print
p3-1
Print
Print

Scope
campaign design
illustration

Additional Credits
Animations: Steve Schmitt

Back to all Projects

load-more-button

©2024 studio1500, LLC.  Typeface: Söhne, by Klim Foundry