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Xerox PARC, the legendary center for technology innovation and R&D in Silicon Valley needed a compelling way to introduce prospective new clients to its history as well as their ongoing endeavors. To achieve this balance of showcasing the past and the future, historic artifacts were placed on top of clean, contemporary platforms, while bold graphics, videos, and interactive presentations detailed the ongoing innovation taking place at PARC.

scope: 
exhibit design
industrial design
identity
naming
interactive
 

In order to create another touch point for visitors who wished to delve deeper into content, we created interactive iPad presentations. The custom stands were designed by studio1500 in collaboration with the PARC in house engineering and fabrication team. The presentations were created using Simon Heys’ Minimal Folio.