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The Student Nutrition Services Department at SFUSD wanted a more cohesive and recognizable brand for all their meals and programs. A new name and identity were developed to help accomplish that goal, along with a new set of menu templates. These materials were designed with a restaurant / café aesthetic in mind, instead of the standard way in which public school menus are generally handled. The foundation for the visual system was the work that IDEO did with the district in re-thinking the school's cafeterias.

scope: 
naming
identity
print
templates