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iLab is a set of programs and physical places within the San Francisco Unified School District designed to inspire, nurture, and bring to life innovative ideas in the classroom and beyond. The iLab team needed to raise awareness and attract interest among SFUSD employees through a compelling brand identity and messaging.

scope: 
identity
messaging
collateral
website

A workshop was held with the core iLab team, including teachers and administrators from across the district. We focused on getting into the minds of the audience—SFUSD employees—and understanding what iLab could uniquely offer them.

Willie L. Brown Jr Middle School
As part of the process of re-defining the education system of the city, SFUSD is re-launching Willie L. Brown Middle School, which builds on the innovative thinking the district is acting upon, and aims to create unique learning experiences in order to find 

scope: 
identity
messaging
collateral