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Tasha DeSerio is a chef, food writer, cooking teacher and caterer whose career began as a chef at Chez Panisse Restaurant and Café. An identity was designed for her that reflected her past—growing up on a farm in the Central Valley of California—and also captured her focus on fresh, seasonal ingredients and uncomplicated, well-prepared food.

The website needed to capture the sophistication, attention to detail and scale of the events she plans. To that end, we relied on lush photography of past events and close ups of her prepared food.