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Bay Area chef Michael Chiarello wanted to develop his new Napastyle brand. He wanted an identity that was honest and modern, not faux “old world.” The brand language had to be flexible enough for application to a wide range of items from food products to home and garden items, as well as packaging for olive oil, spice tins, and dozens of other products.

As the system has grown into a much broader range of applications it has proven itself to be flexible and easy to expand upon.