Avenidas is an organization that provides support, information, and community to enrich the lives of older adults and their families. A new brand identity & visual system was designed to reflect the organization’s innovative and comprehensive approach.
Signage
The branding work was carried out in coordination with a comprehensive signage system implemented into a redesigned new space in Palo Alto, California, with the intent of creating an environment as cohesive and harmonious as possible. In addition to demarcating the areas within the space, the signage scope included a Donor Wall and a handful of graphic interventions, such as a step counter near the stairs.
Scope
identity
collateral
visual language
signage
Additional Credits
Interior Design: Stadler &
Interior Signage Fabrication & Installation: WeidnerCA
Exterior Sign (Front) Fabrication & Installation: Thomas Swan
