On April 4, 2020, Golden Gate Park in San Francisco celebrated its 150th Anniversary. An identity system was designed to roll out the campaign and engage park supporters—both local and worldwide—and help cultivate support for the park and its institutions. Although many public events were impacted by COVID-19, parts of the effort will still take place as health and safety measures allow.

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Scope
identity
promotional materials
guidelines

Additional Credits
T-shirt image: DeYoung

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